In the last few weeks, Panera announced the launch of Panera Grocery, a new delivery service offering same-day fresh bread, produce and staples delivered right to their customer’s doors. Within only two weeks of most statewide lockdown orders, Panera had reimagined their existing supply chain and mobilized their resources to serve customers where they were, shifting operations to capitalize on one of the few sectors where consumer spending is on the rise and on-demand. It’s a powerful example of living up to the brand’s promise—“Food as it should be”—during the crisis while serving shareholders by ensuring a competitive advantage.
Food for Thought:
- How can your financial institution shift operations to serve people at home during this time?
- What functions can be quickly moved to your existing digital or mobile infrastructure?
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