Data You Can Use

Data

Delivering Good CX is Top Goal for Marketers

The Story: It’s no secret that delivering good customer experience (CX) plays an outsized role in growing affinity for financial …

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Research

Digital Banking Consumers’ View on the Core Values of Their Institutions

A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital …

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Data

Video Content from Banks Is Gaining Ground

The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time …

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Data

Diverse Leadership Drives Bank Performance

The Story: A study compiled by the Federal Reserve and reported by Bank On Women found that even marginally increasing …

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Research

Customers Want More Fun from Their Bank

In an age where gamified entertainment is available at our fingertips, injecting fun and excitement into their brand’s digital apps …

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Data

Banking Opportunities as Black, Hispanic, and Asian Entrepreneurs Create a Surge of New Business Growth

The Story: According to data released by the White House in their recent Economic Opportunity Coalition briefing, 5.4 million new …

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Data

Gen Z Needs Financial Guidance to Help Cope with Their #1 Source of Stress

The Story: For a group of people who grew up in the shadow of The Great Recession and endured the …

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Data

Consumers Crave Personalization, Online and Off

The Story: Consumers want and expect personalized offerings from companies with more than half saying personalization matters to them all …

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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Research

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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