Data You Can Use

69% of bank customers who receive advice from their banks act on it
Data

Financial institutions play critical role in financial guidance for customers

The Story: New data from J.D. Power’s annual U.S. Retail Banking Advice Satisfaction Study finds that financial institutions have a …

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How are people using digital channels to connect with brands?
Research

How are people using digital channels to connect with brands?

The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, …

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62% of U.S. consumers expected to use in-branch banking services through to 2024
Data

Consumer access to physical bank branches in high demand post-pandemic

The Story: While the number of account holders visiting a bank branch continues its slow year-over-year decline as digital uptake …

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71% increase in households permanently moving out of major metros in 2020 compared to the previous year
Data

Consumer migration away from city centers equals branching opportunities for banks

The Story: As reported in the Wall Street Journal, the pandemic sparked massive migration across the U.S. In 2020, as a …

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Research

How is consumer financial behavior changing post-pandemic?

COVID spurred massive changes in the way consumers manage personal finance and interact with financial brands Source: ICF Next, COVID-19 …

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Data

Recent study finds U.S. consumers trust financial institutions over fintech

The Story: As reported in Finextra, a recent study from BIS shows that U.S. consumers trust financial institutions over fintech, government …

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Research

How does trust affect the way people bank?

Building trusting relationships drives brand loyalty and wallet share. Source: Insider Intelligence Banking Digital Trust Survey, Q1 2021

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30% of U.S. consumers who plan to “splurge” on significant home renovations in the next 12 months
Data

Economic rebound expected as consumer optimism continues to rise

The Story: Consumer optimism continues its rise, creating a commerce recovery that’s fueling an even greater economic rebound. Yet, COVID’s longer-term impact …

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How does customer experience influence people’s banking decisions?
Research

How does customer experience influence people’s banking decisions?

CX plays an outsized role in growing wallet share. Source: Qualtrics XM Institute’s 2020 “ROI of Customer Experience Study,” December, …

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