Data You Can Use

Research

What Will Drive Customers to Your Branch?

A survey of U.S. and Canadian consumers finds that expanded functionality and the availability of financial expertise increased people’s desire …

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Data

How Reinvesting in Key Branch Locations Improves Customer Acquisition

The Story: As bank branch closures drive customer departures, studies find that 60% of “mobile-only” customers in the U.S. and …

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Data

Gen Z Consumers Choose Brands That Understand Them

The Story: The Gen Z customer is a conscious consumer who prefers to support brands that align with their values …

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Data

Consumers Benefit from Expert Financial Advice

The Story: According to robust research from FNBO in their 2022 Financial Wellness Survey, just one-third of consumers tap financial …

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60 percent of primary new account openings are made in branches
Data

Branches Are the Primary Channel for New Account Openings

The Story: Bank branches continue to be the primary driver of new-to-bank sales, representing the dominant revenue channel for institutions …

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Research

Better Communication for Bank Marketers

New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create …

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Data

Community Banks Boost Tech Budgets to Build Better CX

The Story: In 2022, community banks grew their technology budgets by an average of 11%, bringing the median yearly budget …

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Data

Digital Display Ads Show Signs of Dominance

The Story: New data on ad spending finds digital display garners nearly six out of every ten dollars spent, thanks …

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Data

Video Dominates Social Storytelling

The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s …

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