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The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial to growth. The Takeaway: Knowing who your potential customers are,...
Trust leads more than ever, with people seeking out brands with strong values
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The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted decisively toward supporting local businesses that have deep community roots....
Consumers of all generations are adapting to new channels, but still want access to the branch
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The Story: As Novantas reports, the vast majority of people still want a banking relationship that offers convenient access to a physical branch, regardless of how branch-dependent they are in...
COVID’s impacts have financial institutions rethinking customer experience and how to best connect with consumers.
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The Story: The National Federation of Independent Businesses recently released its September Optimism Index which climbed 3.8 points to reach a historic high of 104 points. In fact, nine of...
Financial institutions are rethinking and optimizing their networks to meet changing consumer demand.
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The Story: Each year, companies change their financial services providers at a typical rate of around 10%. After a crisis, however, that rate historically rises to around 25% – and...