1 in 10 U.S. consumers considering switching primary financial institutions in 2021
Data

Consumers are re-evaluating their financial relationships

The Story: COVID’s impacts have spurred a significant shift in consumers’ priorities, amplifying the role of purpose and trust, driving …

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66% of consumers who expect their financial institution to understand their unique needs
Data

U.S. consumers seek personalized experiences from financial institutions

The Story: Among the many changes spurred by COVID, U.S. consumers are increasingly expecting better experiences from brands. As a result, …

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