71% increase in households permanently moving out of major metros in 2020 compared to the previous year
Data

Consumer migration away from city centers equals branching opportunities for banks

The Story: As reported in the Wall Street Journal, the pandemic sparked massive migration across the U.S. In 2020, as a …

Read
69% of US consumers who now prioritize support for local institutions
Data

Brand loyalty shifts to local during COVID

The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …

Read
silver Believe in Banking logo
News

How Community Banks and Credit Unions Are Succeeding Through Struggle

Effective strategies focus on relationship-banking and meeting consumer needs While operating in our new COVID normal is providing numerous challenges …

Read
Podcast

Believe in Banking Podcast: Episode #1

In this episode, Sean and Gina discuss the current state of banking in the wake of the COVID-19 crisis. Text …

Read