Dollar General
Banks and Credit Unions

Dollar General Shows “It’s Here for What Matters” in the New Mission-Forward Campaign

How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of ...
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Top-5 Ways to Make the Most of Opportunities in Banking
Banking

Top-5 Ways to Make the Most of Opportunities in Banking

From smart data strategies to products and services at the point of need, banks are maximizing their prospects With the ...
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How are people using digital channels to connect with brands?
Banking Industry

How are people using digital channels to connect with brands?

The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, ...
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Ask an Expert

Juliet D’Ambrosio discusses the renewed focus on brand strategy and fundamentals for 2020

Q: Why does brand strategy matter now more than ever? New data shows the power of brand strategy, overtaking market ...
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Branding

The New Normal: Marketing’s on the Rise

It’s a familiar cycle: When recessions hit, marketing budgets often shrink as companies seek to maintain their strong financial position ...
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