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Leveraging digital strategies and data to meet customers’ needs has become a hallmark of how Canada’s Scotiabank creates meaningful customer …
The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, …
Investing in brand marketing to create connection and cohesion between digital and physical customer channels In our last feature on Digital + …
Meeting delivery demands as channel platforms shift toward the consumer post-COVID As consumers’ embrace of digital channels skyrockets – no …
The Story: As many transactions migrate to digital channels and the role of the branch evolves, brand and marketing will …
As the COVID crisis’ lockdowns began, retail bank branches faced immediate impacts: lobbies closed except by appointment, reduced hours, and …
The Story: As Novantas reports, the vast majority of people still want a banking relationship that offers convenient access to …
The Story: While the COVID crisis has accelerated digital adoption of online and mobile banking tools for consumers of all …
It’s a familiar cycle: When recessions hit, marketing budgets often shrink as companies seek to maintain their strong financial position …