marketing team looking at an iPad that has social media graphs and analytics
Feature

Bank Marketing Makes Its Mark

Investing in brand marketing to create connection and cohesion between digital and physical customer channels In our last feature on Digital + …

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African American man in casual shirt paying with credit card online while making orders via the Internet. Successful black businessman making transaction using mobile bank application.
Feature

Digital + Physical Delivery in Banking = More Growth

Meeting delivery demands as channel platforms shift toward the consumer post-COVID As consumers’ embrace of digital channels skyrockets – no …

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50% of account openings expected to be driven by marketing and brand in 2024
Data

Marketing investments increasingly critical in post-pandemic future

The Story: As many transactions migrate to digital channels and the role of the branch evolves, brand and marketing will …

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Data

Relationship banking in a Post-COVID world

The Story: As Novantas reports, the vast majority of people still want a banking relationship that offers convenient access to …

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Data

More than half of consumers aren’t all-in on digital banking

The Story: While the COVID crisis has accelerated digital adoption of online and mobile banking tools for consumers of all …

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Insights

The New Normal: Marketing’s on the Rise

It’s a familiar cycle: When recessions hit, marketing budgets often shrink as companies seek to maintain their strong financial position …

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