Research

What Will Drive Customers to Your Branch?

A survey of U.S. and Canadian consumers finds that expanded functionality and the availability of financial expertise increased people’s desire …

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Percentage of financial product purchases that come from companies other than a customer’s primary financial institution
Data

Banks Can Prevent Customer Defection by Using Personalization to Offer More Products

The Story: As fintech continues inroads into banking, FIs are discovering that their current checking and savings account customers may …

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86% of banking customers willing to share data with their bank
Data

Trust Equals Transparency When it Comes to Customer Data

The Story: According to research from Capgemini featured in Business Insider, a vast majority of banking customers are willing to …

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The average return on investment achieved by banks that have progressed further in data-analytics maturity is 61%
Data

Banks Embracing Data Analytics Have More Income Opportunities

The Story: Recent insights from Accenture about data-driven analytics in commercial banking find that financial institutions that focus on advancing their data …

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Picture of the inside of a modern bank branch
Feature

Brand to Branch: Top-5 Ways for Financial Brands to Invest Where it Matters

Best practices for activating data, smarter marketing and leveraging local influence A rebounding post-COVID economy and shifting consumer sentiment have put banks and credit …

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Business strategy team report chart, graph, infographic data analyze financial report plan. Hands team partner planning marketing finance statistics sale report with excel spreadsheet accountting
Feature

Data-Driven Decision-Making in Banking

Leveraging data to inform brand experience, branch design and meaningful marketing in financial services In today’s data-rich environment, brands are …

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marketing team looking at an iPad that has social media graphs and analytics
Feature

Bank Marketing Makes Its Mark

Investing in brand marketing to create connection and cohesion between digital and physical customer channels In our last feature on Digital + …

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Feature

Drivers for Decision-Making in Branch Banking

Three key queries for community banks and credit unions to consider now in developing smart branch strategy for the post-pandemic …

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Feature

Banking on the Move: Why Branch Location Matters

Understanding Post-COVID population trends to inform a data-driven branch strategy The recent feature Reinvesting Resources: Optimizing the Branch Banking Channel …

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