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COVID spurred massive changes in the way consumers manage personal finance and interact with financial brands Source: ICF Next, COVID-19 …
The Story: As reported in Finextra, a recent study from BIS shows that U.S. consumers trust financial institutions over fintech, government …
Building trusting relationships drives brand loyalty and wallet share. Source: Insider Intelligence Banking Digital Trust Survey, Q1 2021
Best practices for activating data, smarter marketing and leveraging local influence A rebounding post-COVID economy and shifting consumer sentiment have put banks and credit …
The Story: Consumer optimism continues its rise, creating a commerce recovery that’s fueling an even greater economic rebound. Yet, COVID’s longer-term impact …
CX plays an outsized role in growing wallet share. Source: Qualtrics XM Institute’s 2020 “ROI of Customer Experience Study,” December, …
In a recent study tracking consumer preference across U.S. financial institutions, nearly every key indicator that influences a banking brand’s ability …
The impact of COVID has shifted people’s brand priorities into five key categories
ITMs provide consumers a strong alternative to in-branch visits.