Successes

Exterior of CVS consumer building
Insights

CVS and Other Retailers Rightsize Their Network to Respond to Consumer Demand

How consumer-facing brands like Ulta, Nike, CVS and Ikea are revamping their retail strategies and leveraging location to meet demand …

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Customer viewing products in Target brand merger with Ulta
Insights

Retail Brands Center Customer Experiences with New Formats, New Partnerships

From collaborations to in-store pop-ups, how brands like Target and Macy’s are calling consumers home for the holidays A renewed …

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Dollar General
Insights

Dollar General Shows “It’s Here for What Matters” in the New Mission-Forward Campaign

How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of …

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See this ad today, enjoy this bar tomorrow.
Insights

Changing Channels: How a Unique Approach to Advertising Supports a Struggling Sector

What banking can learn from Heineken’s reimagined advertising strategy and redistributed dollars for out-of-home campaigns As one of the hardest-hit …

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