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With giants like Amazon leading the sale of books in all their forms – digital and print, alike – you …
The enduring adage ‘your reputation precedes you’ has often been used to imply just how important consistency and character are …
How the outdoor brand uses purpose as a platform for engaging storytelling Long before Patagonia’s founder and family made the …
The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for …
Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …
In our final year-end special episode, we revisit topics that defined the year. Sean and Gina discuss the rise of …
The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …
Credit unions redefine their identity and reclaim their future Change is never easy. Change in a time of upheaval can …