Banking Podcast

Empowering Everwise: Featuring Dan Rousseve & Angie Dvorak of Everwise Credit Union

In this special guest episode of the Believe in Banking podcast, Sean and Gina welcome Dan Rousseve, Chief Information Officer, …

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Blue gradient photo with double BIB logo
Banking

Brave New Brand: A Conversation with Dave Ehlis of Bravera, Pt 2

In this special episode of the Believe in Banking podcast, Sean and Gina welcome back Dave Ehlis, President and CEO …

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Adrenaline

Brave New Brand: A Conversation with Dave Ehlis of Bravera, Pt 1

In this special episode, Sean and Gina welcome Dave Ehlis, President and CEO of Bravera Bank, a regional banking leader …

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Banking

Brand Purpose Matters in Financial Services

The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for …

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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Banking Industry

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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person holding bowl of kellogg's cereal
Brand Purpose

Kellogg’s – A Purpose-Driven Brand on a Mission to Redefine Nourishment

How the beloved brand leverages a passion for people and a customer-centric mindset to revolutionize their breakfast bowls “First and …

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