Adrenaline

Brave New Brand: A Conversation with Dave Ehlis, President & CEO of Bravera, Pt 1

In this special episode, Sean and Gina welcome Dave Ehlis, President and CEO of Bravera Bank, a regional banking leader …

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Banking

Brand Purpose Matters in Financial Services

The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for …

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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Banking Industry

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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person holding bowl of kellogg's cereal
Brand Purpose

Kellogg’s – A Purpose-Driven Brand on a Mission to Redefine Nourishment

How the beloved brand leverages a passion for people and a customer-centric mindset to revolutionize their breakfast bowls “First and …

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believe in banking podcast logo
Banking Podcast

Banking 2021, Part 2: Banking Trends & Topics That Defined The Year

In our final year-end episode, we revisit topics that defined the year. Sean and Gina discuss the rise of Purpose …

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69% of US consumers who now prioritize support for local institutions
Banking Industry

Brand loyalty shifts to local during COVID

The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …

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