Data

Brand Purpose Matters in Financial Services

The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for …

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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Research

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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Podcast

Believe In Banking Podcast: Episode #35

In our final year-end special episode, we revisit topics that defined the year. Sean and Gina discuss the rise of …

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69% of US consumers who now prioritize support for local institutions
Data

Brand loyalty shifts to local during COVID

The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …

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Feature

Forward Facing: Credit Union Rebrands in Times of Change

Credit unions redefine their identity and reclaim their future Change is never easy. Change in a time of upheaval can …

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