Data

Gen Z Consumers Choose Brands That Understand Them

The Story: The Gen Z customer is a conscious consumer who prefers to support brands that align with their values …

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69% of US consumers who now prioritize support for local institutions
Data

Brand loyalty shifts to local during COVID

The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …

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Data

Consumer brand preference has switched during the pandemic

The Story: As with so many market dynamics, the COVID crisis has been a powerful catalyst for change impacting consumer …

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Insights

The Champion Inside: What Banking Can Learn From KPMG’s Purpose-Driven Employee Experience

During times of crisis, organizations’ first response is often to look outside – to their customers – pivoting to serve …

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Insights

How Netflix is driving change through banking

The recent waves of social unrest in response to racial violence – layering on top of disruptions already present from …

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