Research

Better Communication for Bank Marketers

New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create …

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Research

Digital Banking Consumers’ View on the Core Values of Their Institutions

A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital …

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Research

Customers Want More Fun from Their Bank

In an age where gamified entertainment is available at our fingertips, injecting fun and excitement into their brand’s digital apps …

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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Research

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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How Much Are Consumers Using Embedded Finance?
Research

How Much Are Consumers Using Embedded Finance?

Embedded finance technology and digital banking tools make consumers’ lives easier. New research shows rising consumer use and provides growth opportunities for …

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Research

Consumers share their top financial priorities and sources of support

A recent survey finds consumers of all generations prioritize financial wellness. Source: FNBO, “FNBO Releases Data from 2022 ‘Financial Wellness’ …

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How much do consumers know about their bank’s role in climate change?
Research

How much do consumers know about their bank’s role in climate change?

A new study from Bank of the West finds that four out of five people are passionate about climate change. …

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How are consumers using digital channels in banking?
Research

How are consumers using digital channels in banking?

Mobile and online banking tools are an essential part of a seamless omnichannel customer experience. Sources: Insider Intelligence, “Digital Banking …

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Majority of Consumers Want End-to-End Digital Banking Options
Research

Majority of Consumers Want End-to-End Digital Banking Options

As part of a complete omnichannel experience, digital account opening provides seamless customer convenience. Source: Signicat data, featured in The …

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