The average return on investment achieved by banks that have progressed further in data-analytics maturity is 61%
Data

Banks Embracing Data Analytics Have More Income Opportunities

The Story: Recent insights from Accenture about data-driven analytics in commercial banking find that financial institutions that focus on advancing their data …

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Research

How does trust affect the way people bank?

Building trusting relationships drives brand loyalty and wallet share. Source: Insider Intelligence Banking Digital Trust Survey, Q1 2021

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Research

How does customer experience influence people’s banking decisions?

CX plays an outsized role in growing wallet share. Source: Qualtrics XM Institute’s 2020 “ROI of Customer Experience Study,” December, …

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