60% of mid-sized FIs whose top priority is increasing new-to-bank account openings
Data

FIs drive needed customer acquisition through data-driven marketing

The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial …

Read
69% of US consumers who now prioritize support for local institutions
Data

Brand loyalty shifts to local during COVID

The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …

Read
Data

Consumer brand preference has switched during the pandemic

The Story: As with so many market dynamics, the COVID crisis has been a powerful catalyst for change impacting consumer …

Read